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Through my work-study job, I was invited to work with Prof. Matthew Borgen, Prof. Abbey Ryan, and Ryan’s fall 2015 student apprentices, Emily Delp ’16 and Steve Lewis ’16, on a campaign project for the arts. That project catalyzed a discussion about Department of Art and Design branding, as well as branding for the Arcadia Galleries. Starting in Spring 2016, our team worked on both visual identities, and the projects continued with Prof. Borgen, Prof. Ryan, and Ryan’s fall 2016 student apprentices, Leah Shaw ’17 and Kathleen Burke ’17. Our team’s work consisted of initial concept development, conceptual and visual problem solving, substantial research, and faculty and student feedback. Through ongoing brainstorming, discussion, critique, and collaboration, we finalized the visual identities.
Through this project, I was able to confirm that I really enjoy visual identity branding, and would like to pursue that in my future. This project gave me a taste of what long-term collaborative branding projects are really like—the struggles and all. After I graduate, I would love to do design projects for big game companies, such as Blizzard or Riot. I think being able to combine hobbies and professions is a great way to guarantee your long-term happiness with your job.