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They can change the way copyright law applies to a work
Whenever you start using a new app or platform—i.e., Instagram, Twitter, or BuzzFeed—you must accept the terms of its usage agreement. That agreement might come in the form of you clicking an "Accept" button or you simply using the app or platform.
As a legal agreement, a license is one way to change how copyright applies within that app or platform. Minimally it will probably permit the owner to make your work public (that does automatically require the creation of a copy) without worrying about you, the author, suing them.
That agreement may supercede copyright law, either giving you more rights or fewer to reuse content. Consider the difference between some rights reserved and (the traditional) all rights reserved.
"Some rights reserved" licenses
The Creative Commons organization has created a successful range of some-rights-reserved CC licenses that clearly explain what users can do with works that adopt them. Its website also provides CC search as a way to find CC-licensed images.
Find music Jamendo is a searchable music platform that uses CC licenses.
Find images Google Images (Go to Settings > Advanced Search > usage rights) and platforms like Flickr provide ways to find images that have adopted Creative Commons licenses.
Remember this important fact, whether or not you find a © symbol on a work, it is copyrighted. And whether or not it says its copyrighted, it is. Read more Copyright Protection
Use CC licenses Owners can adopt one for their own works. (The Copyright Desk uses one.)
Common licenses that limit the applicability of copyright law
Increasingly creative platforms permit (or require) users to license content with varying degrees of rights reserved.
Instagram "Permissions You Give to Us": "...You grant us a license to use it." "You can end this license anytime by deleting your content or account." (Accessed 31 Aug. 2020.)
Facebook "The permissions you give us": "...You grant us a...license to host, use, distribute, modify, run, copy, publicly perform or display, translate, and create derivative works of your content..." "This license will end when your content is deleted from our systems." (Accessed 31 Aug. 2020).
Flickr "...[You] grant a...right to use the User Content...to display the User Content on the Services." (Accessed 31 Aug. 2020).
Non-application of copyright law
Works that are in the Public Domain are available for anyone to use without concerns for copyright infringement. Read more about Public Domain.
It is still necessary to cite the author when doing scholarly work. Read more about Plagiarism.
MLA (8th ed.)
“[Page Name].” The Copyright Desk. Arcadia University, [DD Mmmm.] YYYY, [URL]. Accessed DD Mmmm. YYYY.
Example: “Public Domain.” The Copyright Desk. Arcadia University, 2020, https://www.arcadia.edu/landman-library/services/copyright/public-domain. Accessed 1 Sept. 2020.
APA (7th ed.)
The Copyright Desk. (YYYY, Month DD). [Page Name]. Arcadia University. Retrieved Month DD, YYYY, from [URL]
Example: The Copyright Desk. (2020). Public Domain. Arcadia University. Retrieved September 1, 2020, from https://www.arcadia.edu/landman-library/services/copyright/public-domain
2008-2020 The Copyright Desk is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License