Strategic Theme Four: Campus, Culture, and Community

Arcadia’s strength is its people. Investing in our campus, culture, and community unites us in purpose and empowers our community to contribute and lead our institution into the next decade. We will develop a culture of engagement, intentionally entering into supportive relationships with students to create a sense of belonging and development as work-ready and life-ready adults. 

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Theme Four Strategic Goal #1: UKnighted in Purpose, Empowering to Lead

Objective #1:

Develop a Plan for Digital Transformation

A multi-phased digital transformation effort that will fuel innovation, enhance learning, maximize institutional resources, and improve business processes and stakeholder experiences at Arcadia University. The transformation will create the framework and infrastructure by which technology and data can be leveraged as key institutional assets.

Initiatives:

  • Develop a University Data Governance (UDG) framework
  • Implement an Information Security Program
  • Launch a whole student lifecycle engagement platform through a modern Customer Relationship Management (CRM) system
  • Pilot Data Analytics and Visualization project at an Institutional Level

KPIs:

  • Data stewards identified vs. the number of departments and colleges (domains)
  • Approved and implemented standards, policies, and processes
  • Full-time faculty and staff who have participated in information security training
  • Information security maturity level (rubric)
  • Personalized communications that are mapped and segmented by strategic groupings (CRM)
  • Admission conversion and yield rates
  • Institutional level data visualizations

Timeline:

University Data Governance - 6-9 months

Information Security Program - 36 months

CRM - Phase I - 8-12 months

Data Analytics -12 months

 

Objective #2:

Achieve Shared Governance Excellence

Enhance organizational effectiveness, intentionally balancing participation in planning and decision-making among
various campus constituents.

Initiatives:

  • Codify shared principles and systems of shared governance
  • Evaluate and strengthen current Board structure and implement recruitment and
  • succession planning based on benchmarks

KPIs:

  • Diversity in university-wide committee participation
  • Participation rates in cross-functional areas
  • Campus-wide leadership reflects core competencies that are mission-critical to the success of the University
  • Board representation reflects core competencies and philanthropic objectives that are mission-critical to the success of the University

Timeline:

Evaluations 1-2 years

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Theme Four Strategic Goal #2: Creating Impactful Philanthropy and Strategic Finance

Objective #1:

Support University Advancement Engagement Initiatives

Increase awareness about the power of communal giving and impact philanthropy through radical generosity.

Initiatives:

  • Execute the endowed scholarship match program
  • Restructure the Alumni Association/Leadership Council and Steering Committee; strengthen alumni engagement opportunities (volunteer, event, and philanthropic)
  • Implement a strong stewardship program to recognize donors at all levels
  • Offer philanthropic education to the community
  • Continue positive trajectory in annual giving and build a major gifts program

KPIs:

  • Unrestricted dollars raised (The Fund for Arcadia)
  • New or supplemental gifts closed to establish or enhance endowed scholarships for the Arcadia Financial Aid Initiative
  • Gifts of $25,000 or more
  • New prospective donors and visits to qualify, cultivate, and solicit
  • Educational sessions held

Timeline:

2-3 years

 

Objective #2:

Develop a Multi-Year University Budget Model

Develop a funding plan utilizing operational surpluses, redeployments, partnerships, new initiatives, philanthropy, investment, and debt to redeploy, cultivate, and grow the resources available to power strategic initiatives.

Initiatives:

  • Engage the campus community, leadership team, and Board in an integrated and transparent budget process
  • Develop a capital budget process

KPIs:

  • Revenue
  • Bond Covenants
  • Reduction in redundancy
  • Rate of funding for high priority initiatives (increase enrollments, maximize occupancy, and retain students)

Timeline:

6-9 months

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Theme Four Strategic Goal #3: Fortifying Unified and Compelling Storytelling

Objective #1:

Launch an Institutional Branding Initiative

Create a brand platform that is authentic to Arcadia, based on market research.

Initiatives:

  • Conduct stakeholder research and develop a brand platform
  • Establish a comprehensive story development plan
  • Launch a brand strategy that expands institutional brand awareness and engages the community in the brand position, pillars, personality, and personas.

KPIs:

  • Cost to attract and enroll a new student
  • Qualified leads, applicants, and prospects
  • Stories and mentions about faculty, staff, and students posted on Arcadia global platforms

Timeline:

Initiative Spring 2020; Build Brand Awareness 3-year plan

 

Objective #2:

Centralize a University Marketing Strategy

Unify and centralize the University’s market dynamics, demographics, and competitive benchmarking.

Initiatives:

  • Create a Comprehensive Global University Marketing Plan that crosses all relevant units of the institution
  • Overhaul of the Arcadia.edu website

KPIs:

  • Evidence-based usability testing results
  • Website traffic, new users, geographic locations, arcadia.edu and all subsites
  • Graduate program inquiries, qualified leads, enrollment yield
  • Placements, inquiries, and engagements of Arcadia stories in a global media market

Timeline:

Develop a strategy - 1 year

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Theme Four Strategic Goal #4: Investing in People and Infrastructure

Objective #1:

Establish a High-Performance Culture

Attract, motivate, develop, and retain highly talented and diverse faculty and staff to deliver exceptional results.

Initiatives:

  • Develop job descriptions and quality indicators
  • Design a compensation philosophy aligned with the University’s Lived Values
  • Build a multi-year financial plan to responsibly guide implementation
  • Create a performance management program to inculcate Lived Values, promote engagement, and develop all faculty and staff to deliver exceptional results

KPIs:

  • Compensation benchmarks
  • Performance management participation rate
  • Faculty and staff retention rate
  • Professional development participation and offerings

Timeline:

12- 36 months

 

Objective #2:

Develop a Campus Master Plan

Assess and leverage ways in which the priorities of the adaptive strategy may be best supported through physical structures and campus layout.

Initiatives:

  • Create a living, actionable, experience-focused plan for the physical future of Arcadia’s campuses
  • Engage the community in a highly interactive, inclusive, and thoughtful design process
  • Develop a funding framework, a long-range plan for resourcing, and a capital project prioritization matrix

KPIs:

  • Participation and cross-sectional nature of community involvement in the design process
  • Utilization rates for the classroom, housing, recreational, and office space
  • Utility usage rates
  • Capital project prioritization ratings (matrix)

Timeline:

9-12 months

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